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In the late 1990s, Apple was living on past glories, remembered for its invention of the first personal computer..That all changed when the iMac, designed by British designer Jony Ive in 1998, and a host of revolutionary products in the following decade came to the market.Now, Apple has announced that Ive is leaving the company after nearly 30 years..Ive, one of Apple co-founder Steve Jobs’ most trusted creative collaborators, was instrumental in establishing Apple’s sleek design aesthetic as the brand’s chief design officer. Joining the company in 1992, Ive revived Apple’s fortunes, helping the tech giant to carve out its reputation for stylish, sought-after technology, and making it the most valuable company in the world.
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Ive’s candy-coloured iMacs released in 1998 that helped Apple raise its fortune — 2 million iMacs were sold in 1998, giving Apple its first profitable year since 1995. Credit: Susan Ragan/AP
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