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When a prominent YouTuber named Lewis Hilsenteger (aka “Unbox Therapy”) was testing out this fall’s new iPhone model, the XS, he noticed something: His skin was extra smooth in the device’s front-facing selfie cam, especially compared with older iPhone models. Hilsenteger compared it to a kind of digital makeup. “I do not look like that,” he said in a video demonstrating the phenomenon. “That’s weird … I look like I’m wearing foundation.”
He’s not the only one who has noticed the effect, either, though Apple has not acknowledged that it’s doing anything different than it has before. Speaking as a longtime iPhone user and amateur photographer, I find it undeniable that Portrait mode—a marquee technology in the latest edition of the most popular phones in the world—has gotten glowed up. Over weeks of taking photos with the device, I realized that the camera had crossed a threshold between photograph and fauxtograph. I wasn’t so much “taking pictures” as the phone was synthesizing them.
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A screenshot from an Unbox Therapy video showing selfies taken under identical lighting conditions with different generations of Apple phones. (Lewis Hilsenteger)
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