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Kara Alaimo, an assistant professor of public relations at Hofstra University, is the author of “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” She was spokeswoman for international affairs in the Treasury Department during the Obama administration. Follow her on Twitter @karaalaimo. The opinions expressed in this commentary are her own.

Perspectives kara alaimo
Amazon recently acknowledged that it employs people to listen to an “extremely small number of interactions from a random set of customers” who have the company’s virtual assistant, Alexa, on devices such as smart speakers in their homes. The company says it does so in order to improve the accuracy of the software’s future responses. The idea of other people listening in to what we say in the privacy of our homes is creepy enough. But the real danger lies in the potential for Amazon to aggregate all that information and use it to try to manipulate us — or for others to get their hands on it and use it against us.

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Click the link below for the article:

https://www.cnn.com/2019/04/26/perspectives/amazon-echo-listening-alaimo/index.html

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