James' World 2

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With Donald Trump back in office, much of the world is still struggling to make sense of his appeal to so many Americans. This is especially the case now, after he became a felon, incited an insurrection, and promised to govern as a dictator. How does someone so unfiltered, unrefined, and dismissive of moral codes and norms end up getting elected?

It may be those very things that are core to his appeal—Trump is not the first head of state who has capitalized on brash behavior to gain that position. He may appeal to the average voter for the very same reasons you keep watching that reality television show you love to hate: these shows delight people by  giving them a look at something that feels both “real” and “taboo.” Trump is among many successful politicians who have succeeded by appearing more relatable, such as George W. Bush, who famously scored as the more appealing candidate “to have a beer with” in the 2000 and 2004 presidential elections, the authentic emotional appeal of Barack Obama or the “bumbling clown” image of Boris Johnson. But Trump’s appeal seems different.

In our experience as business professors, we’ve seen how business models that include seemingly repellent behavior can captivate audiences—and as a television personality, Trump has been no exception. Trump the politician has pulled from that same playbook. We have spent years studying how transgression (an act that goes against law, norms or standards), stigma and emotions affect businesses, stakeholders, and even society. Trump’s election had striking similarities to what we have observed in businesses based on voyeurism. That is, the anchor of his appeal is tied to how the perception of his authenticity and his transgressions fuel human emotion.

Think about reality shows such as Big Brother, social media influencers, erotic webcam and OnlyFans models and “slum tourism.” These are businesses that let audiences “peek” into things that are typically kept private. These are businesses based on voyeurism—they turn people’s curiosity about private and forbidden aspects of others’ lives into a product or service that generates money. Experiencing something forbidden creates a unique mix of emotions—thrill, curiosity and even discomfort—that people are willing to pay for. To succeed, such businesses balance showing enough “realness” to feel authentic and forbidden with avoiding crossing lines that might alienate their audience.

Of course, Trump is a reality television show character turned president, and part of the success of his shows was brashness—berating hapless contestants or yelling “you’re fired” over and over. Just as voyeuristic businesses do, Trump has positioned himself as both authentic (he “tells it like it is,” people say) and transgressive (he does and says things as a political leader that people in his position normally do not). In this way, Trump has cultivated a distinct persona that resonates with certain audiences and keeps them engaged amid—and often because of—controversies. Here’s how this works.

Authenticity is about delivering experiences that feel real, connecting audiences with the unfiltered “truth” of a subject. Trump’s followers often say they like it when he resists traditional political correctness and “elite” social norms, such as the carefully calibrated communication that is often associated with people in positions of power. Despite his wealth and high status, people see him as an “authentic” figure. Trump’s blunt manner, frequent social media outbursts and disregard for polished speeches all reinforce this perception. That makes him seem more honest to his followers, regardless of whether or not he is telling the truth. They believe that he’s acting without artifice, bringing an undiluted version of himself directly to the public, which is one half of the voyeurism puzzle. In voyeuristic businesses, the same is expected. Webcam models, for example, are perceived to bring their full personality to their performances, casting aside the tropes seen in classic pornography. Reality star actors are seen as being unfiltered and unrefined—they are more “real,” even if it’s staged.

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A few years ago, when my oldest son was around 3, my husband and I started letting him watch YouTube videos of construction toys — diggers, steamrollers, dump trucks — doing their thing in the sand. My son absolutely loved it. He watched them when we’d go out to restaurants or while traveling, whenever we needed some instant mollifying or to shovel some food into our mouths.

We also had a 6-month-old baby at the time and as she got older and needed more chasing around, the YouTube time began to increase. For the most part, I didn’t see any real harm in it. I grew up on tons of TV and enjoy dopamine hits from social media as much as the next millennial; plus, these videos seemed relatively harmless, especially since they were infrequent. Over time though, he began watching videos of YouTubers reviewing new toys, his little sister peering over his shoulder, full of quick cuts, loud sounds, and an overwhelming amount of product and waste. Then, despite parental controls and making sure I was always in the room with them when they watched, the algorithm started to push content that was annoying at best (full of kids doing silly pranks) and encouraging bad behavior at worst (with scary and weird images that made the kids uncomfortable). Finally, last summer, after clocking that every time they watched YouTube they were more irritable and anxious, my husband and I decided to ban it completely. I felt like I’d been asleep to how much this app was impacting my kids, and by cutting it off, I was finally waking up.

They were upset at first and begged to watch, but it didn’t take too long for them to get over it and move on. I told them why we’d done it, about how I could see how it was making them feel, what it was doing to their bodies and brains and behavior. I simplified it as much as possible, but I needed them to know it wasn’t a random decision, that I was doing it out of love and concern for them. Does a 5-year-old get that? No, probably not, but we did it in conjunction with his best friend’s family, so at least it wasn’t totally alienating for him to not have access to it anymore.

His little sister, on the other hand, screamed, cursing me and her dad, and took every chance she could to try and sneak it, craving a hit of one of those annoying YouTubers she’d become obsessed with. I tried to tell them both that wanting it that intensely was exactly why they shouldn’t have it anymore.

Early on, I would give in sometimes — I’m only one woman — but I held more firm the longer we went without it. The change was too huge to not stick with it. It’s been over a year now and they’re not as cranky, angry, or amped up at bedtime. But we don’t live in a bubble, and one of the big reasons I think it worked is because we did alongside friends their own age. School is another story.

This school year, a mom at my kids’ school, Anna, was inspired to start a

parent council group, using Jonathan Haidt’s book, The Anxious Generation, as a launchpad to talk about taking an organized approach to cutting down smartphones and social media as a community. “So when my kid comes home in grade two and wants a phone, it won’t just be me saying no,” she says. Before reading the book, she’d already made a big change at home after realizing she’d “become dependent on my phone as a single mom during the pandemic.” She realized she couldn’t say no to TV while she was scrolling on her phone. Her usage bled over to his usage, so she made a change. The iPad only gets used during travel and the rest of the time it lives in a drawer. He isn’t allowed to play video games, there’s no YouTube, and no playing with her phone. Even the TV only comes on during the weekend. They’re not totally screen free — but it’s more extreme than probably the majority of the other parents at school.

A lot of people, myself included, are still struggling to figure out the right mix of screens at home — what’s okay and what’s not — but Anna liked what changing her family’s screen time did for her household, their time together at home feels more connected and meaningful and both their moods at home have improved. But even still, it hasn’t been easy. “He still cries over it,” she said.

When I posted on my private Instagram account recently about banning YouTube, a mom I know DM’d me to say that her kids use the platform a lot

and she feels it’s actually taught them a lot, including fast-tracking her daughter’s reading and fueling her son’s creativity. “It depends on the kid,” she said.

I might have agreed with that a year ago, but it’s not about the ability of an individual kid to navigate these spaces, it’s about the damage these spaces do to the person navigating them. We’ve all seen how the people behind these platforms have taken their masks off in the past few months — Meta founder and CEO Mark Zuckerberg’s about-face on things like content moderation and what constitutes hateful language is especially horrifying — revealing how little they care about the safety of our kids. In fact, we’ve known for years that these same tech execs don’t even let their own kids go on social media. And why would they? There have been multiple studies that warn of the serious impact it can have on kids, including self-harm, anxiety, and depression. A former TikTok backend engineer recently did an AMA on X and, when someone asked if he’d ever let his kids on the app, he answered “zero chance, brainrot.”

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Photo-Illustration: by the Cut; Photos Getty Images/B)2013 Purple Collar Pet Photography

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The Los Angeles area has been at the mercy of fire and wind this month, and this weekend a third element will join the mix: water.

Rain is forecast to begin as soon as Saturday afternoon and to continue as late as Monday evening, says meteorologist Kristan Lund of the National Weather Service’s Los Angeles office. The area desperately needs the precipitation, but experts are warily monitoring the situation because rain poses its own risks in recently burned areas—most notably the potential occurrence of mudslides and similar hazards.

“Rain is good because we’ve been so dry,” Lund says. “However, if we get heavier rain rates or we get the thunderstorms, it’s actually a lot more dangerous because you can get debris flows.”

Fires do a couple of different things to the landscape that can increase the risk of burned material, soil, and detritus hurtling out of control.

When fires burn hot or long enough, they leave an invisible layer of waxy material just under the surface of the ground. This develops from decomposing leaves and other organic material, which contain naturally hydrophobic or water-repellent compounds. Fire can vaporize this litter, and the resulting gas seeps into the upper soil—where it quickly cools and condenses, forming the slippery layer.

When rain falls on ground that has been affected by this phenomenon, it can’t sink beyond the hydrophobic layer—so the water flows away, often hauling debris with it. “All of the trees, branches, everything that’s been burned—unfortunately, if it rains, that stuff just floats,” Lund says. “It’s really concerning.”

Even a fire that isn’t severe enough to create a hydrophobic layer can still cause to debris flows, says Danielle Touma, a climate scientist at the University of Texas at Austin. Under normal conditions, trees and other plants usually trap some rain above the surface, slowing the water’s downward journey. But on freshly burned land there’s much less greenery to interfere; all the rain immediately hits the ground.

And whereas healthy vegetation holds soil together with its roots, fires can easily burn off the fine roots that do most of that work. “So then you have all this loose soil that can be transported by water as well,” Touma says.

This month the three largest Los Angeles–area fires have created nearly 50,000 acres of fresh burn scar, Lund notes, and some of that scar is in mountainous terrain that facilitates mudslides. Current forecasts suggest the rain will mostly fall below the rate of a quarter-inch per hour—below the intensity that tends to increase the risk of debris flows, Lund says. But this weekend the region does face a 10 to 20 percent chance of thunderstorms, which can cause short bursts of rain that may be heavy enough to trigger flows.

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The first time you hear about the newborn scrunch, you may not know exactly what the phrase refers to. But once you see it, you’ll remember it in your very bones: When you scoop up a newborn, they tend to bunch up their little legs and curl their arms inward, and often lay on Mom or Dad’s chest froggy style too. So, why do babies do the newborn scrunch? This adorable little movement is just a remnant from their time in the womb, and is something they’ll grow out of eventually (*sob*).

While it’s not clear exactly when the term “newborn scrunch” came about, it’s definitely taking hold — the hashtag #newbornscrunch has more than 700 million views on TikTok alone. (Its many misspellings and typos have hundreds of thousands of views too.) Watch one video and you’ll see why. Parents are capturing their baby’s scrunches to share with the world — lifting them out of the car seat, and we all get to sigh at how cute their bunched up arms and legs look. The scrunch also happens when babies are resting on their bellies during tummy time or on a parent’s chest. For parents of older kids, these videos are wistful reminders of those very first days with their own babies, all cozy, scrunch-y, and perfect.

Why do babies do the newborn scrunch?

Basically, they’ve been balled up in the womb their whole lives so far. So, the newborn scrunch feels comfy and familiar, and they just have to figure out they have room to stretch now, experts say.

“This scrunch [is a] physiological movement that imitates what has been happening starting in the womb, where you are kind of scrunched in that uterus, and exiting out into the real world,” says Dr. Nicola Chin, M.D., Children’s Healthcare of Atlanta pediatrician and associate professor of pediatrics at the Morehouse School of Medicine. “Babies are acclimating to the real world now. They’ve been released from this warm fetal position and they are saying, ‘Hmm, what am I supposed to do?’”

“It’s very common for newborns to have that instinctual feeling of going into a position of comfort, a position that protects them in some ways from the outside world, which can be very stimulating, especially in those very first weeks of life and the new noises and those things. So, it lets them pull into themselves and feel safe and protected, especially when being picked up by caretakers,” explains Dr. Jenna Wheeler, M.D., pediatrician at Orlando Health Arnold Palmer Hospital for Children.

How long do babies do the newborn scrunch?

So, how long will they have this adorable habit? Not long enough for the parents who love it. “Around the 6-week point they seem to be a little bit more comfortable in their environment, they’re more comfortable being held and with the noises around them, and they start to stretch their arms and legs out a little bit more,” says Wheeler.

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As the bird flu outbreak affecting poultry, dairy cows, and humans in the U.S. continues to make headlines, here’s what to know about the situation as of January 23.

Human Cases

The U.S. reported its first human case of H5N1 avian influenza in two years in April 2024. Since then the Centers for Disease Control and Prevention has reported a total of 67 confirmed human cases. The first U.S. death from bird flu was announced earlier this month in Louisiana, but most human cases in the country have remained quite mild.

The CDC maintains that there is no evidence of spread between humans. Most people with avian influenza have been infected through exposure to sick dairy cows or poultry. Cows with bird flu shed large amounts of the H5N1 virus in their milk, although pasteurization has been confirmed to kill the virus, leaving the commercial milk supply safe to drink. (Raw milk is not safe.) Poultry workers have been infected mainly through culling operations. The source of a few human infections remains difficult to pin down.

Poultry Cases

Bird flu continues to spread among commercial and backyard poultry. As of January 23, the U.S. Department of Agriculture reported that there were 98 infected flocks within the past 30 days, with more than 15 million birds affected. Avian influenza is so contagious and deadly in poultry that the entire flock is culled as soon as the presence of the virus is confirmed. Since the bird flu outbreak began in February 2022, more than 140 million birds have been infected or proactively culled.

Recent infections among poultry include two large commercial chicken farms in Georgia, which is a key source of so-called broilers raised for meat. Maryland and Virginia have also reported recent cases at broiler facilities, while Missouri has confirmed bird flu infections at an egg farm. And health officials in New York State announced a massive outbreak at a duck farm on Long Island. With bird flu cases increasing, egg prices are rising fast. Fortunately, although eggs can carry a host of infections and should never be eaten raw, people are unlikely to catch bird flu from commercial chicken eggs.

Cat Cases

There has also been a spate of recent bird flu detections in domestic cats. Positive samples were gathered in January in California, Kansas, Louisiana, and Iowa, and several more cases from last December were also confirmed this month. Less information is typically available in these cases, and there are several ways cats can catch bird flu: Those on dairy farms have been particularly vulnerable; such cats likely become infected by drinking milk from sick cows. But outdoor cats can also catch avian influenza from wild birds. And indoor cats can be exposed to the virus through raw milk and raw food. Recognizing this last threat, on January 17 the Food and Drug Administration ordered manufacturers of raw pet food to update their food safety plans to include H5N1.

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