It started so innocently.
Earlier this month, John and Sherry Petersik, the husband-and-wife duo behind the hugely popular home-renovation blog Young House Love, apologized to their readers for not writing their regular Thursday post, and asked how they felt about shorter posts when “we can’t write something juicy.”
The casual visitor to Young House Love would hardly have noticed a lack of industriousness. The Petersiks, who are in their early 30s and live in Richmond, Va., have bought and renovated three homes in the last eight years, each project bigger than the last, while also publishing a best-selling how-to book, designing a line of wall hooks sold by Target, decorating an entire show house, having two children and blogging, tweeting and Instagramming every last detail of it. Young House Love has an almost mind-numbing amount of D.I.Y. content, like instructions on how to install laundry-room cabinets and how to stain concrete floors, all of it delivered step-by-step in the cheerful, self-deprecating, broadly comic tone that has made the Petersiks Internet stars.
James' World 2 