The show that taught us all how to read just made history.
When LeVar Burton announced he’d be launching a Kickstarter campaign to bring his beloved children’s series “Reading Rainbow” to the web, no one thought it would get this much attention — let alone reach its $1 million goal. Well, the joke’s on us.
In just one day, the campaign had met its original target and after ending its month long-run on Kickstarter last week, Burton managed to raise over $5.4 million dollars through the Internet fundraising website. While that number isn’t the most raised by any campaign on the site — damn you, Pebble Smartwatch — it did set a record for the most backers, with over 100,000 people buying into the revamped literary show.
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