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Back in 2011, a small group of PepsiCo innovators pioneered a remarkable new product spin on a classic snack—the potato chip—and helped launch what would soon become “the crunch enjoyed around the world.”
Today, their innovation—the deep-ridged potato chip—is sold by PepsiCo brands in more than 20 countries in a variety of flavors created by PepsiCo R&D to satisfy the local tastes of consumers. And like many of PepsiCo’s product innovations, deep-ridged chips are helping drive company growth. In fact, PepsiCo had nine of the top 50 new food and beverage product introductions across all measured U.S. retail channels in 2013, with innovation as a percentage of net revenue growing to 9 percent the same year.
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