luttrellg's avatarGRAYLU

As we enter an age of being online all the time, the internet is no longer a separate faction of the human experience. It’s not just an occasional tool – it’s an extension of ourselves. With that being said, the way in which we do business is undergoing drastic changes. Whether the old-school salesperson likes it or not.

The days of Auto Dealer 1.0 are over, where people relied on a handful of reasonably available sources to make the best automotive decision. One source being the salesperson, another being the ads they’d seen about the product, and the other being what they’d heard from friends and family. Relationships were built upon an entirely different foundation before Kelly Blue Book was at the fingertips of damn near every customer.

Whether you’re a top dawg, an old dawg, or a green pea, if you’re experiencing strain because of the saturation of over-information…

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