Tom's avatarMy Tech Trek

CA’s SocialU series has inspired me to write this post. It’s been a while since I covered a live tech event but I realize why it’s important to me as an individual contributor and a technology associate or advocate. In fact, utilizing social media for events can benefit you and/or your company both directly and indirectly depending on what you cover and what your goals or objectives are. My event of measurement is CA World. In 2010 I attended CA World in grand fashion as a customer committee member. What is that? I was selected to attend and ‘work’ the event based on an idea I had sent to CA Inc that recommended marketing, sharing, and socializing the CA user communities for whom I was elected communications officer for at the time. The opportunity led me to my first experience with live event social media sharing and ultimately, it changed my outlook on technology and how to…

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